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Website audit · Rating · Insights · Certification

How good is your website, really?

An independent score out of 100 on the BlueBridge Group Website Excellence Index (BWEI), measured from outside the way your clients see your site: speed, security, experience, bookings & enquiries, found on Google & AI and trust & content.

Free first look · about 30 seconds · no email needed

No website? Type your business name or your @handle.

Or order a Quick Score · How the index works

SAMPLE
78out of 100
B · Digital ProficientBWEI v1 (2026) · six areas, fixed rulesStrong, with room to improve
Speed76
Security80
Experience82
Bookings & enquiries76
Found on Google & AI66
Trust & content86
Example Business Ltd is a made-up business: this card shows how a result reads.
How it works

Measure. Improve. Excel.

01

We look

Your home page and the pages it links to, on a computer and a phone. Server speed is measured three times; every page is read the way a visitor sees it.

02

We score

Six areas, each with fixed rules and published weights. A check we can’t measure is listed and left out, never counted as a pass.

03

You improve

A report with the three fixes that matter most and a roadmap. After the work we check again with the same rules and show the before and after.

The index

Six areas, published weights

BlueBridge Group Website Excellence Index (BWEI), v1 (2026). Each area starts at 100 and loses the points of the rules it breaks.

Speed

20%
  • Server response (good under 0.8 s)
  • Download on a first visit (good under 1.5 MB)
  • Files on the home page (good under 50)
Every rule (7)
  1. Server response (good under 0.8 s) · up to 35 points
  2. Download on a first visit (good under 1.5 MB) · up to 20 points
  3. Files on the home page (good under 50) · up to 10 points
  4. Files that must load before anything shows (good: 5 or fewer) · up to 10 points
  5. No modern image formats (WebP or AVIF) · 5 points
  6. Largest image (good under 300 KB) · up to 5 points
  7. Google’s speed score on a phone (good 90+); from real visitors when Google has their figures: Real visitors’ speed on phones (Google’s Core Web Vitals: main content, answering a tap, page jumping) · up to 15 points

Security

15%
  • No HTTPS
  • HTTPS certificate ends within 30 days
  • http:// doesn’t move to https://
Every rule (8)
  1. No HTTPS · 15 points
  2. HTTPS certificate ends within 30 days · 5 points
  3. http:// doesn’t move to https:// · 5 points
  4. Security headers missing (of 6) · up to 20 points
  5. Out-of-date add-ons (published advisories for the version shown) · up to 30 points
  6. Versions and doors on show (version, readme, XML-RPC, login page) · up to 15 points
  7. More than 10 add-ons to keep updated · 5 points
  8. Insecure (http://) files on secure pages · 5 points

Experience

20%
  • Not set up for phone screens
  • Zooming in is blocked on phones
  • A rotating slider is the first thing people see
Every rule (12)
  1. Not set up for phone screens · 25 points
  2. Zooming in is blocked on phones · 5 points
  3. A rotating slider is the first thing people see · 10 points
  4. Jobs done twice (chat, booking, analytics, icons, fonts) · up to 15 points
  5. Images without a description (alt text); with the browser test: Pictures without a description (browser test) · up to 10 points
  6. Icon-only links and buttons with no words for screen readers; with the browser test: Links and buttons with no words for screen readers (browser test) · up to 5 points
  7. No page language · 5 points
  8. Form fields without a label; with the browser test: Form fields without a label (browser test) · up to 5 points
  9. Google’s accessibility score on a phone (good 90+) · up to 20 points
  10. Text too faint to read on a phone (browser test, WCAG contrast) · up to 10 points
  11. Buttons and links too small to tap (browser test, WCAG 2.2) · up to 5 points
  12. Headings that skip levels or are empty (browser test) · up to 5 points

Bookings & enquiries

15%
  • No way to book or order online
  • No Book button at the top of the page
  • Services and prices on separate pages
Every rule (8)
  1. No way to book or order online · 25 points
  2. No Book button at the top of the page · 10 points
  3. Services and prices on separate pages · 15 points
  4. The booking form (real treatments, prices, deposit) · up to 15 points
  5. A voucher, shop or booking link that leads nowhere · 15 points
  6. No WhatsApp link · 10 points
  7. No tap-to-call link · 5 points
  8. No enquiry or booking form · 5 points

Found on Google & AI

15%
  • No page title
  • No description for Google
  • No main heading (H1) on the home page
Every rule (17)
  1. No page title · 15 points
  2. No description for Google · 10 points
  3. No main heading (H1) on the home page · 15 points
  4. Links to pages that are gone · 10 points
  5. Pages sharing a title · 5 points
  6. Page addresses that don’t match their page · up to 10 points
  7. robots.txt points at sitemaps on another address · 5 points
  8. No sitemap · 10 points
  9. No canonical address · 5 points
  10. No business details for Google (structured data) · 5 points
  11. No Google Business profile · 10 points
  12. AI search tools kept out by robots.txt (ChatGPT, Claude, Perplexity, Gemini) · up to 10 points
  13. Business facts for Google and AI in schema.org (name, address, phone, social pages) · up to 10 points
  14. Name, address and phone the same on the site and elsewhere · up to 10 points
  15. Pages without a description for Google (deeper look) · up to 6 points
  16. The sitemap against the real pages (deeper look) · up to 6 points
  17. Links that go through more than 2 redirects (deeper look) · up to 4 points

Trust & content

15%
  • Links to the theme maker’s pages
  • A social link that goes nowhere
  • An email link to a wrong or unregistered address
Every rule (12)
  1. Links to the theme maker’s pages · 20 points
  2. A social link that goes nowhere · 5 points
  3. An email link to a wrong or unregistered address · up to 15 points
  4. No street address · 15 points
  5. No opening hours · 5 points
  6. No map · 5 points
  7. No reviews or testimonials shown · 15 points
  8. Copyright year more than a year old · 5 points
  9. Details collected without a privacy notice · 5 points
  10. No “About us” page · 5 points
  11. No links to your own social pages · 5 points
  12. Links to other websites that are gone (deeper look) · up to 5 points

The same rules for every website. An area with less than 60% of its points measured shows “Not enough data”. The full method

The grades

From Digital Critical to Digital Elite

A rating always shows the grade, the score and its name together.

EDigital CriticalMajor corrective action0–39
DDigital At RiskSignificant weaknesses40–54
CDigital DevelopingWorks, but needs optimising55–69
BDigital ProficientStrong, with room to improve70–84
ADigital ExcellenceHigh-performing website85–94
A+Digital EliteExceptional digital experience95–100
At most 34 · EThe site has no HTTPS and isn’t set up for phones.
At most 54 · DAn out-of-date add-on has published security advisories for the version it shows.
Grade limitsSome problems matter so much that the score can’t go above a limit, whatever else is good. All 6 limits
Certified

A certificate anyone can check

A sample BlueBridge Group WebScore360 Website Performance Assessment Certificate for Example Business Ltd, grade B

From grade B (Digital Proficient), a website earns the Website Performance Assessment Certificate, valid for 90 days. After improvement work, the Website Improvement Certificate shows the before and after on the same index version.

Every certificate carries a number and a QR code. Type the number below, or scan it, to see that it’s genuine.

B78WEBSCORE360 VERIFIEDDigital Proficient

Certified sites put this badge on their own site; it switches off by itself when the certificate ends.

Pricing

Choose your assessment

Prices include VAT. Pay by M-Pesa in a minute.

Quick Score

KES 950
one-off
  • Your score out of 100 and your grade
  • The three fixes that matter most
  • The 4-page Digital Opportunity Report
  • One new-design idea for your site
Order and pay
Most chosen

Full Assessment

KES 4,500
one-off
  • Everything in Quick Score
  • The full Website Intelligence Report: every measurement, security basics, booking, Google
  • Your Digital Improvement Roadmap with prices
  • The certificate if you score B or better
  • A walk-through by call or WhatsApp
Order and pay

Certified

KES 8,500
a year
  • Everything in Full Assessment
  • A re-check every three months with the same rules
  • The WebScore360 Verified badge for your site, kept live
  • The Website Improvement Certificate when your score rises
Order and pay
Going ahead with the work? What you paid comes off Speed & Fix or Bookings Growth if you start within 60 days.

You pay for the assessment, never for the grade. The same rules apply to every website. A certificate is only issued at grade B or better (or for a real improvement); below that you get the full report and roadmap.

Questions

Good to know

Is it a security audit?

No. Security basics are checked from outside only; we never try to log in or break in.

Do you need my passwords?

No. We read only what any visitor can see, one page at a time.

Can I pay for a better grade?

You pay for the assessment, never for the grade. The same rules apply to every website, and a certificate is only issued at grade B or better, or for a real improvement.

How do I pay?

Choose Full Assessment or Certified below. You get an invoice with M-Pesa Paybill 522522, account 8142414 on it. Pay from your phone, then tap “I’ve paid” and give us the M-Pesa code. Your receipt comes by email.

How long does it take?

The checks run in minutes once your payment is confirmed. A reviewer looks over every report before it is sent, usually within two working days.

What if the method changes?

It gets a new version number. Every score keeps the version it was rated on.

Get your website scored

Tell us your website and how to reach you. A BlueBridge Group reviewer runs the checks and sends you the report.

  • Choose an option and you go straight to your invoice to pay by M-Pesa.
  • The checks start once it is paid; a reviewer checks the result and sends you the report.

PayingBy M-Pesa Paybill 522522, account 8142414, as shown on your invoice. Then tap “I’ve paid” and give us the M-Pesa code; your receipt comes by email.

Rather talk?Call or WhatsApp 0731 900 100.

Which one?

We use these details only to run your assessment and send you the result. You pay for the assessment, never for the grade.